Talking Behind Your Back: Attacks and Countermeasures of Ultrasonic Cross-Device Tracking

Cross-device tracking (XDT) technologies are currently the “Holy Grail” for marketers because they allow to track the user’s visited content across different devices to then push relevant, more targeted content. For example, if a user clicks on a particular advertisement…

Talking Behind Your Back: Attacks and Countermeasures of Ultrasonic Cross-Device Tracking

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Cross-device tracking (XDT) technologies are currently the “Holy Grail” for marketers because they allow to track the user’s visited content across different devices to then push relevant, more targeted content. For example, if a user clicks on a particular advertisement while browsing the web at home, the advertisers are very interested in collecting this information to display, later on, related advertisements on other devices belonging to the same user (e.g., phone, tablet).

by Christopher Kruegel, Federico Maggi, Giovanni Vigna, Shuang Hao, Vasilios Mavroudis, Yanick Fratantonio

Full Abstract: https://www.blackhat.com/eu-16/briefings/schedule/#talking-behind-your-back-attacks-and-countermeasures-of-ultrasonic-cross-device-tracking-4864

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