PUMA: Run My Way

2019. PUMA In our biggest Chinese installation project yet, Run My Way distances itself from other running experiences by celebrating the joy of running at whatever pace you like. Located in a busy Shanghai square, passersby can enter a custom-made…

PUMA: Run My Way

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2019. PUMA

In our biggest Chinese installation project yet, Run My Way distances itself from other running experiences by celebrating the joy of running at whatever pace you like. Located in a busy Shanghai square, passersby can enter a custom-made pavilion and step on a treadmill connected to a mystical virtual world. Visitors can customise a puma avatar and running soundtrack through facial- and motion-tracking software, before walking, jogging or sprinting to power their puma through 3 diverse environments. We built the entire experience — both physical and virtual — combining eye-catching architecture and 3D modelling to fashion a forward-thinking trialing campaign.

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