INDE’s latest HeroMirror AR experience doesn’t just empower Junior de Barranquilla – formerly known as Atlético Junior – fans to meet with their favourite players, but also allowing them to spread the word about the Categoria Primera A finals.
After the fans trigger the HeroMirror through its motion sensors, they have to pick their favourite Junior de Barranquilla star – Sebastian Hernandez, Jose Luis Chunga, Teofilo Guitierrez, Matias Fernandez, Victor Cantillo or Sebastian Viera – to pose with. In case they can’t pick just one athlete – and most of them can’t – they can take a group photo with all of them simultaneously. After the system captures the encounter, they can share it instantly with their friends and family.
INDE has deployed three kiosk-sized experiences: all will be permanently available in Junior de Barranquilla’s Monumento Ventana al Mundo stadium, and two local shopping centres – Centro Comercial Portal Del Prado, and Centro Comercial Buenavista.
Placing the fans into the centre of the team narrative with cutting-edge technologies like Augmented Reality is a great way to cultivate loyalty and build a reciprocal relationship with them. This isn’t the first time INDE has brought sports fans “up close and personal” with their favourite athletes with the power of Augmented Reality, as they have already created fan-centric campaigns for the NFL, Adidas Tango League, and Premier League team Arsenal FC.
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� About HeroMirror �
HeroMirror is a standalone AR photo booth that transforms how people interact with digital characters. It offers a one-of-a-kind turnkey AR solution for keeping audiences of all ages entertained and engaged while simultaneously generating ROI from multiple user take-away options. Powered by INDE’s award-winning BroadcastAR augmented reality software, the HeroMirror promises to revolutionise user engagement one smile at a time.
HeroMirror comes with a library of characters built-in but can integrate any character. From heroes to villains, popstars to the King of England, anyone can be built into the system for incredible experiences. From 3D figures to green-screened living legends – anyone can pose for the Hero shot!
Designed from the ground up to operate in any space, HeroMirror offers the ultimate entertainment solution for any location. From cinema foyers to park entrances, malls to museum spaces anywhere can house a hero. The standalone nature of the HeroMirror combined with its intuitive user interface ensures people can easily navigate through each step and instantly enjoy the HeroMirror experience.
HeroMirror’s built-in payment module meets the latest hardware and software mandatory requirements, ensures secure data and enables highly secure transactions. HeroMirror offers contactless payment, enabling e-wallet and new payment use cases, and complies with standards such as MasterCard PayPassTM, Visa PayWaveTM and EMV contactless cards. It also provides a simple and easy-to-use customer interface.
� About INDE �
One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.
As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.