In the Video Op-Ed above, we trail Guillermo Piñeda Morales, a.k.a. Memo. He clocked a 2:28:42 at this year’s Boston Marathon, placing him in the top 10 marathon runners for his age group globally. That’s very fast.
The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you’re at the New York City Marathon this Sunday — or if you have a resolution to run a marathon next year — Memo is likely to be whizzing past you.
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