BMW Marathon Case Study

BMW LAUNCHES “THE ART OF ENERGY” AT THE SHANGHAI MARATHON BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE…

BMW Marathon Case Study

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BMW LAUNCHES “THE ART OF ENERGY” AT THE SHANGHAI MARATHON

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.”

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