The first slam of the 20s is always worth celebrating so Fox Sports, Fox Movies and Nat Geo combined to celebrate the lead-in to the 2020 Australian Open with a week’s worth of the best flavoured programming from Down Under.
The approach was to give the spot an upbeat feel in keeping with the spirit of adventure that the Australian Open inspires. The intention of the promo was to maximise the promotion for the Australian Open by reaching out to audiences on Fox Movies and National Geographic with it airing on their platforms.
I wrote, edited and produced the piece. The King, Oliver Elvis, worked on the design and graphics, the radical Russell Wait provided the voice over and Suite Sound sorted out the mix.